Samsung 50" 4K The Frame QLED Smart TV

Art Mode:
The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

Matte Display:
Anti-Reflection technology and the Matte Display Film premium matte finish limit light distraction on your screen by reducing the effects of glare.

QLED Technology:
Bask in a billion shades of brilliant colour at 100% Colour Volume. Quantum Dot technology brings you a gorgeous picture by transforming light into vivid colour that stays true for bold detail, even as the scene brightens.

Customizable Frame:
Whatever your aesthetic, mood or occasion, choose from a bezel in multiple different colours. The magnetic bezel is easy to snap on, making design updates a breeze.

Slim-Fit Wall Mount Included:
Hang The Frame flush against your wall with the slim fit wall-mount for a clean look.

Quantum HDR:
Go beyond HDTV with Quantum HDR that delivers an expanded range of colour and contrast.

Art Store:
With a subscription to Samsung’s Art Store, you have unlimited access to a library of over 1,400 new and classic pieces of art from established and emerging artists.

Motion Sensor:
Intelligent motion sensors help you maximize energy efficiency. Set up your art to display when you’re in the room and turn off when you’re not.

Smart TV Powered by Tizen:
Do all you enjoy with smart TV powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.